Fashion Grandmas from Beijing is creating quite a storm with their one-minute clips and live streams. Their fashion turnout at the streets of Beijing is making a runway out of the streets.
The Fashion Grandmas content keeps millions of fans hooked with a mix of elegance with their trademark pearls of wisdom on marriage, love, and life.
Dressed to impress in traditional cheongsam dress, the 76-year-old Sang Xiuzhu is one of the perfect elderly influencers who are all over the Chinese social media with glamorous videos. She joined the Fashion Grandmas two years back, and already she is a sensation with her fans.
Not Afraid of Aging
Their fashion sense is anything but fuddy-duddy. They are the epitome of elegance, and their worldly-wise views make for the perfect icing on the cake.
They also focus on inclusivity and make others understand how everyone is a big part of China’s economy and the online culture. With grannies like this leading a fashionable and happy life. They are the perfect example of the adage of how age is just a number.
They not only fetch billions of dollars like other age groups. But they also want a massive portion of entertainment, consumer goods, and more.
Conveying Serious Messages Through Work.
The Fashion Grandmas consists of 23 main members and has more fringe contributors. All belong to the age group of the late 50s and their mid-70s.
They make money like the millennials with pop-up ads in their videos and live streaming product sales. They can sell about 200 units of a product as soon as the streaming begins.
Most of their videos are inspirational and include statements that beauty does not belong to the young only but also to the elderly. There are also important messages such as call-outs against domestic violence and more.
One of their videos shows a man raising their hand to hit his girlfriend in a store. That’s when an angry older woman grabs his arm as security guards drive him away. An elderly woman who is also a savior! Or should we say a hero grandma?
Age is Just a Number
They also propagate against domestic violence, calling it illegal. They propagate that hitting women is a shameful act.
Another message shows that a pregnant woman is threatened by her husband before an elegant granny pins him back in his chair with her bodyguards’ help and comes to the woman’s rescue at the right time.
The elderly woman knows how to stay optimistic and prove that old or not to the world. They still have what it takes to be the perfect role model. A generation of Chinese retirees born in the 1960s and has the right educational degree in the post-Mao-era cultural revolution.
Untapped Pool Of Older Customers
The older, wiser, and fashionable women rule the elderly influencers’ social media. This helps improve the saleability of China’s elderly internet industry. The value of this section of the population is said to reach 5.7 trillion yuan, which amounts to nearly $900 billion as per the iiMedia Research.
The recent Covid-19 pandemic has also made the elderly look for entertainment and other stuff online, such as shopping and entertainment.
There is a wide untapped pool of older consumers, and there are online courses for senior citizens. She seeks to coach singing, dancing, or kung fu via live streaming channels. China’s thriving internet industry has earned money from every group such as men, women, parents, youngsters, and recently from the elderly.
Video Steaming for the Win
Fashion grandmas create a niche in the entertainment industry with people like the fifty-eight-year-old Granny Ruan Yaqing’s video channel. And she uses her iPhone to reach out to her six million fans as she goes through Beijing’s history and culture.
She entered the world of video-streaming to avoid clocking a nagging presence at home. She also belongs to a generation that refuses to play second fiddle to a young generation trying to conquer modern China’s horizon. The elderly fashionable brigade asserts that unlike common perception, where the country’s youth think the elderly know nothing, actually the elderly know everything and more.
So, what do you think about fashion grandmas? Aren’t they the perfect inspiration the world needs right now? You bet!